francosells.com
Hire Franco

Video editor for long-form content

I cut short clips that drive action.

Not just views. I find the moments that make people click through, subscribe, or buy.

Scroll down to see the work, or get in touch if you have seen enough.

The sample

One long video. Three different clips.

The source is a 29-minute YouTube video. I pulled out three angles and rebuilt each one as a vertical clip with a hook, captions, and a CTA.

Original video

How I'd Build a One-Person AI Business Using Only Claude In 2026

AI Founders · 29:43 · YouTube

This is the long-form source. The clips below are spec edits, not commissioned by the original creator.

Open original on YouTube

Portfolio

The cuts.

I am not looking for the smoothest soundbite. I am looking for the line that hits hardest.

Clip 01 · 31 seconds

10 clients, not 10K followers.

Strategy: challenge the belief that audience size is the goal.

The hook attacks a common assumption: more followers equals more business. The proof is simple math, not motivation. The CTA points back to the full video after the viewer gets one useful answer.

HookAttack the common belief: more followers equals more business.
ProofUse concrete revenue math instead of vague motivation.
RetentionSwitch between closeup and full proof visual so the viewer can read the calculation.
CTASend viewers to the full breakdown after the clip reframes the problem.
Clip 02 · 32 seconds

Do you own a business, or a demanding job?

Strategy: open with a status challenge, then resolve it.

The hook makes the viewer question their current model: do you own a business, or just a demanding job? The clip then gives the mechanism: build an operating system. The CTA works because the viewer now wants the full breakdown.

HookAsk a question that makes the viewer question their current model.
NarrativeMove from pain to diagnosis to a new mechanism: an operating system.
VisualKeep the speaker close enough to feel native to a vertical feed.
CTAEnd on the creator's channel, not my brand, so the sample feels like real client work.
Clip 03 · 34 seconds

You do not need a pitch deck.

Strategy: attack startup theater and point to the real next action.

The hook cuts against the founder instinct to prepare, polish, and wait. The clip reframes progress around one paying client. The CTA works because the viewer gets the uncomfortable truth first, then wants the full playbook.

Real client work

One Chinese product review. One sales-ready short.

The language is Chinese, but the editing problem is universal: keep the proof, make the result obvious, and give the viewer a reason to act.

Original source 6:36 · Bilibili review
Edited clip 1:23 · vertical short
Hook Open with a category surprise: nine card sleeves were tested, and the expected winner was not the winner.
Proof Compress the third-party test into visible moments: impact, heat, vibration, final score.
CTA End with the product name and search cue, so the clip can move from proof to purchase intent.

Offer

What you get.

Send me one long video

  • 3 vertical clips, usually 30-90 seconds each
  • 1 simple Instagram carousel post from the same video
  • Formatted for TikTok, Reels, Shorts, or Instagram
  • Captions burned in
  • Title and description suggestions
  • Delivered as MP4 + carousel images

Pricing

$50-75

Full package: 3 clips from one video.

Individual clip: starting at $15.

Test clip: $15. Send one video. I will cut one clip. If it is not obviously different from what you have been getting, you get your money back.

Contact

Send me one long video.

I will tell you what I would cut, why I would cut it, and what the first test clip should be.